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Club Pricing

Simple pricing for every club

Every feature on every plan. Start free, upgrade as you grow. Paid plans start at $49/mo.

MonthlyAnnual
Start Here

Free

No card needed

Get started free. Full access, no limits.

Free

No player limit

Free until your families get their first reports

All features included on every plan. The only limit is roster size.

Get Started Free

One Team

For the coach running a single team

$49/mo

Up to 50 players

All features included on every plan. The only limit is roster size.

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Starter

Small clubs getting started

$99/mo

Up to 75 players

All features included on every plan. The only limit is roster size.

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Most Popular

Pro

Competitive clubs

$199/mo

Up to 300 players

All features included on every plan. The only limit is roster size.

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Academy

Large academies & multi-team programs

$349/mo

Up to 1000 players

All features included on every plan. The only limit is roster size.

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Every feature is included on every plan, including Free. Free has no player limit while you get started; paid plans set the cap once we set up billing together.

More than 1,000 players?

We work with large academies and multi-location clubs. Let's find the right fit.

“I will absolutely use LaceUp every week. Once our teams are fully up and running, LaceUp will form the basis of our coaching. I'd like it to be used every session.”
Dave KerrCoach and Founder, Vibes FC

Every plan includes

No feature gates. No tier upgrades to access tools. You get everything from day one.

29-skill evaluation framework
U8 to U19 national benchmarks
Coach Quick Eval (< 60s per skill)
Player development dashboards
AI-powered player insights
AI drill recommendations with videos
AI coach session plans
Club-wide analytics dashboard
Shareable parent progress reports
Team skill heatmaps & radar charts
Season-over-season trend analysis
Coach engagement tracking
Done-for-you roster import
Unlimited teams & coaches
“I thought the framework was perfect. The standards really match with my experience of coaching kids at that age. I don't really have any critique.”
Dave KerrCoach and Founder, Vibes FC

Does it pay for itself?

See how many retained players it takes to cover the entire year.

$500$6,000

Starter

1

player to
break even

Pro

2

players to
break even

Academy

3

players to
break even

Retaining just 3 players pays for the Academy plan for the entire year.

Frequently asked questions

Do all plans really include every feature?

Yes. AI insights, drill recommendations, analytics, parent reports, benchmarks. Everything is included on every plan, including Free. Free has no player limit while you get started; paid plans set the cap once we set up billing together.

Is the free plan really free?

Yes. Full access to every feature, no credit card, no time limit. Competitive clubs, rec teams, academies, independent coaches. When your club is ready to scale, upgrade to a paid plan.

Is there a free trial on paid plans?

Yes, in effect. You do not enter a card at signup. Every club starts free with no player limit, and we do not set up billing until your families get their first reports. Cancel anytime before that, no cost.

How does pricing work? Is it per player?

No. Pricing is a flat monthly fee per club, not per player. Choose the tier that fits your roster size and you are set. Coaches are always free, and so are your families: once a family is on your paying club's roster, their player's reports are covered by your plan and they are never billed separately. Parents only pay on their own ($15/mo per player, $25/mo family cap) when they come to LaceUp without a club behind them.

Can I switch plans later?

Absolutely. Upgrade or downgrade at any time. If you outgrow your current plan, upgrading takes one click and your data carries over.

Can someone set my whole club up for me?

Yes. Email your roster, teams, coaches, and players, to rosters@laceupsoccer.com and we will do the setup by hand.

What counts as a "player"?

Any player on a team roster. Coaches, club admins, and parents are unlimited on every plan, and never count toward your limit.

Do coaches need to pay separately?

No. Coaches are free on every plan. They get invited by the club admin and have full access to the evaluation tools and team analytics for their assigned teams.

What about annual billing?

Annual plans save 20% on any tier. Toggle to annual billing on the pricing page or switch from your club settings at any time.

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