The LaceUp Loop. Assess. Direct. Track.

Feedback Loop Solved.

Your kid trains all week. Now you can see exactly what's getting better and why. A coach-rated check-in every few weeks, a plain plan your kid can run at home, and progress you can point to. Not just a feeling.

Get started freeHow LaceUp works
First evaluation freeNo credit card29 skills, age-benchmarkedCancel anytime
Coaching a team? Free coach setup
Try the loop in 60 seconds.

Rate three skills on Marcus, our sample U10. You'll see the suggested focus appear as you go. That's what your kid's coach is about to do for them.

Sample player
Marcus, U10 · Field
Sample · 3 of 29 skills
0 of 3 rated
Technical
Can he turn with the ball under pressure?
Technical
Does he pass to teammates when he's pressed?
Tactical
Does he sprint back when his team loses the ball?

Tap a chip on any skill above to see Marcus's development focus.

Run this on your own kidSee the full parent guide
Try the full 29-skill version with your kid's name on it, free, no signup

5 minutes. AI development plan sent to your inbox.

The individual read without the $80 an hour.

Private trainers exist because group training averages the work. Every player gets the same rondo. LaceUp gives every player the same individual starting point a private trainer would: an honest read on where they are, a specific plan for the gap, and progress you can point to. Without the hourly rate.

Without LaceUp

“Yep, they look better this season.”

No attribution. No path to replicate. No story to hand the next coach.

With LaceUp

“We've been working on first touch for three months and you can really see it.”

Specific. Attributable. A story you can point to and repeat at tryouts.

Used by Vibes FC and parents across the US and UK.

“Structure and framework is great, and there's an element of gamification for the coach too. EXACTLY what I was looking for and what teams need.”
Dave KerrCoach and Founder, Vibes FC
237
evaluations in Vibes FC's first weekend on LaceUp
US + UK
parents are running the same loop right now

Free for your first evaluation. Cancel anytime after.

First evaluation per player is free with the full rubric and the AI development plan. To save it, re-evaluate, and track over time, plans start at $15 a month.

For Parents

Parent

$15/month

per player. $25 family cap.

Full evaluation every season, one free to start
Unlimited evaluations per player, run one anytime
AI-written development plan in plain English
One-click invite for your coach to fill out a 5-minute eval
Self-eval or video upload fallback if your coach is not on board yet
Progress tracking across seasons
Family cap at $25/month covers all your kids
Get started - $15/month

Cancel anytime. No contract.

Here's what you get every month.

The coach rates the same 29 skills on the field. Your family gets a clean monthly snapshot of where your kid is and what to work on next.

What the coach sees on the field

What your family receives each month

The quick questions parents ask first.

Is the first evaluation actually free?

Yes. First evaluation per player is the full 29-skill rubric and the full AI development plan, free, no credit card. Re-evaluating, saving the history, and tracking progress month over month is what the paid plan unlocks.

Does my kid's coach have to sign up?

No. The free first evaluation can come from your coach via a one-click invite link (5 minutes, no account on their end), or you can self-evaluate. Same rubric either way.

What if I cancel?

Your reports and history stay accessible after you cancel. You just stop adding new evaluations. Nothing gets deleted, nothing gets locked.

How long is a typical evaluation?

About five minutes for a coach. About eight to ten for a parent the first time. You can pause and resume. The AI plan generates in seconds when you finish.

More questions? See the full parent guide

Key concepts

What is cadence-measurement in youth soccer?
Cadence-measurement is the practice of evaluating player skills on a regular repeating schedule, such as weekly or monthly, rather than at a single season-end showcase. The cadence is what transforms evaluation data from a snapshot into a development trend. Clubs that use cadence-measurement can see which players are progressing, which are plateauing, and which training interventions are working, because they have multiple data points over time instead of one.
What is the LaceUp evaluation rubric?
The LaceUp evaluation rubric is a 29-skill framework that covers five development categories: technical skills, tactical awareness, physical attributes, psychological skills, and character. Each skill is rated on a five-level scale from Emerging (1) to Elite (5). Benchmarks adjust automatically by age group from U8 through U18, so a score of 3 means something different for a U9 than it does for a U15. The rubric is the same for every coach on the platform, which makes scores comparable across teams, coaches, and seasons.
What is a player development plan?
A player development plan is a structured, personalized action plan that tells a player what skill to focus on, what to practice at home this week, and how that practice connects to more minutes on the field. On LaceUp, the development plan is generated by AI from the evaluation rubric scores, then reviewed and sent by the coach. It is updated after each evaluation cycle so the focus always reflects the player's current state, not last season's snapshot.
LaceUp Soccer: Progress with a story behind it.