Give every family proof their kid is moving forward, every season.
Parents don't renew because they trust your club. They renew because they can see their kid's game changing. LaceUp gives every player and parent a real report each season, so they have a reason to stay instead of a reason to shop around.
No one can hold a season of every player's progress in their head.
Nobody can hold hundreds of data points, for fifteen players, across a season, in their head, well enough to hand every family a clear answer. That's not a knock on any coach. It's just how memory works.
When a parent asks what their kid is working on and whether it's moving, the answer depends on which coach picks up the phone that week. Some families get a clear answer. Most get “doing great.” A parent who never gets a clear answer eventually finds a club that gives them one.
Families don't leave because your coaching is bad. They leave because they can't see what they're paying for.
Watch · 40 seconds
The whole club, in about forty seconds.
Every team's development on one screen, the same rubric for every coach, and a report each family can open.
A club that gives every family a real report each season can answer the parent's question before they decide to visit the club across town. Retention follows transparency.
One screen tells you which teams are evaluating and which aren't.
Coach engagement, cadence, and club-wide focus on one page. No spreadsheet, no guessing who ran their last eval.
One real report, every season, for every family.
Each season, every player and their family get the Seasonal Player Report: where they stand against age-band benchmarks, what they're working on next, and what actually moved since last time.
It only works if it's reliable every season, for every player, no matter which coach has the team. Coaches change teams. Coaches leave. Rosters turn over. LaceUp runs the report on the same rubric every season, regardless of who's coaching.
Vibes FC, since onboarding.
“Structure and framework is great, and there's an element of gamification for the coach too. EXACTLY what I was looking for and what teams need.”
How Vibes FC keeps players in the game.
Three players, three reasons they nearly stopped. Their coach used LaceUp to keep each one developing.
Keeping a new player when the spark fades
When a player is new to the game, early excitement can dip the moment skill building gets hard. A LaceUp evaluation showed a newer Vibes player, and her parent, what she was already strong at: how coachable, fast, and athletic she was. That bought time to build skill without losing her.
“I showed them how coachable, fast and athletic the player is, giving us time to build skill.”
Bringing a player back from a rough patch
A player came back to Vibes after time away, with rust and the frustration that comes with it. Mid drill she said the words her coach dreads. He pulled up her LaceUp evaluations, which showed she was excelling for her age. The confidence came back, and the skill followed.
“She skipped off brimming with confidence after seeing her evals.”
Turning years of praise into proof
Some players her coach has worked with for years, and encouraging words lose their weight over time. With LaceUp he can turn what he has been saying all along into tangible, black and white evidence of progress that stays credible to both the player and her parents.
“Seeing progress in black and white is evergreen.”
“I've never been asked if a girl is good enough to go pro. What I am asked is, is she good enough to join in. LaceUp lets me answer that, almost always positively.”
What this means for your club.
Fewer families lost at re-enrollment
A visible Seasonal Player Report gives parents a reason to renew that has nothing to do with win totals.
One standard, every team
Every coach evaluates against the same age-band benchmarks, so every family gets the same quality of report, not whichever coach happens to be thorough.
A record that survives coach turnover
When a coach leaves mid-season, the next one picks up exactly where the report left off, instead of resetting every family to zero.
Proof against the club across town
When your families can see development in writing and the club down the road can't show the same thing, you're the one they stay with.
What your DOC sees that a spreadsheet can't.
Same rubric every coach
29 skills, age-benchmarked U8 to U19. Goalkeepers on their own 23-skill rubric. No coach inventing their own scoring scale. Comparable across ages and across coaches.
Coach engagement cadence
See which teams evaluate on time and which drift. Nudge specific coaches with one tap. Coach engagement is the leading indicator of family retention; the dashboard surfaces it before March.
Parent loop, every month
Every family gets a development snapshot the next morning after the eval. Same plain-English plan, same drill ideas, same coach attribution. No drift between what coaches see and what families see.
AI session plan, club-wide focus
Club-wide Recommended Focus this month. AI-generated session plans your coaches can use as-is. Standardize the training without micromanaging.
No per-player or per-coach fees
Flat price per club, unlimited coaches and teams. Pricing scales with roster size, not coach count, so adding an assistant or a new age group costs nothing.
Starter $99. Pro $199. Academy $349.
Unlimited coaches and teams on every plan. Every feature included from day one. No per-player fees, no per-coach fees.
One family who renews because they saw a real Seasonal Player Report, instead of leaving for another club, is worth more than a year of the Starter plan. LaceUp only has to save you a couple of families a season to pay for itself.
The quick questions DOCs ask first.
How long does setup take?
Most clubs are live in 30 minutes. CSV roster import, invite your coaches, set the season. We do the data setup with you on the walkthrough call.
What if my coaches resist a new tool?
Most coaches we've talked to say the eval is faster than what they're doing today, and the parent loop reduces midseason coach-to-parent texting. The 5-minute Quick Eval is designed to be a time saver, not another admin task.
Can we try it with one team first?
Yes. The Free tier covers any one coach with up to 30 players. Have your most engaged coach run it for a month; the rest of the club joins when the results are visible.
Do you integrate with TeamSnap, GotSport, or Demosphere?
CSV roster import works with any of them. Native API integrations are on the roadmap based on club demand. Mention it on the walkthrough call and we'll prioritize.
What does the season-end report look like?
Per player: 29-skill report with month-over-month trend, top 3 strengths, top 3 growth areas, coach attribution on every focus. Per club: aggregate by team, by age group, by coach. Exportable for your end-of-season reviews.
Key concepts
- What is cadence-measurement in youth soccer?
- Cadence-measurement is the practice of evaluating player skills on a regular repeating schedule, such as weekly or monthly, rather than at a single season-end showcase. The cadence is what transforms evaluation data from a snapshot into a development trend. Clubs that use cadence-measurement can identify which players are progressing, which are plateauing, and which training interventions are actually working, because they have multiple data points over time instead of one.
- What is the LaceUp evaluation rubric?
- The LaceUp evaluation rubric is a 29-skill framework covering five development categories: technical skills, tactical awareness, physical attributes, psychological skills, and character. Each skill is rated on a five-level scale from Emerging to Advanced. Benchmarks adjust automatically by age group from U8 to U19, making scores comparable across teams, coaches, and seasons.
- What is a player development plan?
- A player development plan is a personalized action plan that tells a player what skill to focus on, what to practice at home this week, and how that practice connects to more minutes on the field. On LaceUp, the plan is generated by AI from the evaluation rubric scores, reviewed by the coach, and updated after each evaluation cycle so the focus always reflects the player's current state.