Where your kid sits. What to work on. Whether it's moving.
Private trainers exist because group training averages the work. LaceUp gives your kid the same individual read a private trainer would, an honest look at where they are and a specific plan for the gap, without the $80 an hour. One evaluation becomes a plain-English plan, the at-home drills to act on it, and progress you can point to over time.
- First eval free, no credit card
- AI development plan included
- 29 skills, age-benchmarked
- Cancel anytime
A parent who knows exactly what their child is working on this week is not a distraction to the coach. They are the loop the coach needs to close.
How LaceUp closes the loop drill apps can't.
Assess
Your coach completes a 5-minute evaluation across 29 age-benchmarked skills. Or self-eval if your coach isn't on board yet. No account required for them.
Direct
A frontier AI model turns the evaluation into a plain-English development plan. What your kid is good at, what to work on this week, and the specific drills to do it.
Track
Re-evaluate every 4 to 6 weeks. Watch the line move toward the benchmark. Ratings get sharper every cycle.
The individual read without the $80 an hour.
Private trainers exist because group training averages the work. Every player gets the same rondo. LaceUp gives every player the same individual starting point a private trainer would: an honest read on where they are, a specific plan for the gap, and progress you can point to. Without the hourly rate.
Without LaceUp
“Yep, they look better this season.”
No attribution. No path to replicate. No story to hand the next coach.
With LaceUp
“We've been working on first touch for three months and you can really see it.”
Specific. Attributable. A story you can point to and repeat at tryouts.
A 5-minute tap, on the touchline, no account required.
Your kid's coach is most likely a volunteer parent. Asking them to sign up for another app is a no. Asking them to tap a link from their phone and rate 29 skills with a color is a yes.
- Email arrives from you, not from a faceless platform.
- One tap opens the rubric. 29 skills, one color each, an optional note.
- No password, no account, no commitment. You see the finished rubric as soon as they hit submit.
Same 29-skill rubric. Same AI plan. You start it tonight.
If your kid's coach is a volunteer who's busy or new to LaceUp, you don't have to wait. Run the same evaluation yourself in about 10 minutes. Invite the coach later when you have something to show them.
Tap a chip on any skill above to see Marcus's development focus.
Set up the player
Pick the player, the age band, and the position. About 30 seconds.
Tap a color for each skill
29 skills, five colors each. Skip what you can't see. Optional note per skill.
Read the AI plan
Plain-English drills your kid can do at home. Send the whole thing to coach with one tap.
Self-eval and coach-eval produce the same output. The coach version is more accurate, the parent version starts the loop today.
Used by Vibes FC and parents across the US and UK.
“Structure and framework is great, and there's an element of gamification for the coach too. EXACTLY what I was looking for and what teams need.”
“I've never been asked if a girl is good enough to go pro. What I am asked is, is she good enough to join in. LaceUp lets me answer that, almost always positively.”
Questions parents actually ask
I have multiple kids. How does pricing work?
$15 per month for one child. If you add a second child, you are automatically moved to our family plan at $25 per month flat, which covers every kid you link to your account. You can cancel anytime.
What happens to my reports if I cancel?
Your reports and history stay accessible after you cancel. You just stop adding new evaluations.
What if my coach will not fill it out?
You can complete a self-eval or upload game video. Same 29-skill rubric, same AI development plan. Invite your coach later when you have something to show them.
What does my coach actually have to do?
Tap the link in your email, tap a color for each of the 29 skills, and add a short note if they want. 5 minutes on a phone, on the touchline. They do not need to create an account.
Can I cancel anytime?
Yes. No contract, no cancellation fee. Cancel from your account settings and you will not be charged again.
Is this replacing my club's own evaluations?
No. This is for you as a parent, independent of the club. If your club also uses LaceUp, your child's data stays connected.
What ages does this work for?
U8 through U18. The evaluation framework and benchmarks adjust by age group.
Do you offer a refund if it is not useful?
Yes. Personal refund from the founder within 30 days. Email james@laceupsoccer.com.
Simple pricing
Parent
per player. $25 family cap.
Cancel anytime. No contract.
Drill apps tell your kid what to practice. Coaches run the whole roster. Nobody answers the question parents actually ask: where does my kid sit, what should they work on this week, and is it moving? LaceUp does. A frontier AI model reads your coach's evaluation, writes the plan, and we close the loop with the practice, the re-evaluation, and the line moving toward the benchmark.
James Jackson
Founder, LaceUp Soccer
Today's plan. Saturday's minutes.
Your first evaluation is free. $15 a month per player after that, $25 family cap for two or more kids. Cancel anytime.
Start your free eval